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I am an Assistant Professor of Marketing at the Haas School of Business at the University of California, Berkeley where I teach courses on Decision Making to both MBAs and undergraduate students. In my research, I investigate the psychology of consumer judgment and decision-making, focusing primarily on situations that involve uncertainty. Prior to joining Haas, I received my PhD in Decision Processes at the Wharton School, University of Pennsylvania, and worked as an Assistant Professor at the University of Chicago's Booth School of Business. My CV is available here. Publications (updated April 2025): Gaertig, C., & Simmons, J. (forthcoming). Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts? Journal of Consumer Research.
Hu, B., Gaertig, C., & Dietvorst, B. (forthcoming). How Should Time Estimates Be Structured To Increase Customer Satisfaction? Management Science.
Mislavsky, R. & Gaertig, C. (2024). Premature Predictions: Accurate Forecasters Are Not Viewed As More Competent For Earlier Predictions. Journal of Experimental Psychology: General, 153(1), 159-170.
Gaertig, C. & Simmons, J. (2023). Are People More Or Less Likely To Follow Advice That Is Accompanied By A Confidence Interval? Journal of Experimental Psychology: General, 152(7), 2008-2025.
Mislavsky, R. & Gaertig, C. (2022). Combining Probability Forecasts: 60% And 60% Is 60%, but Likely And Likely Is Very Likely. Management Science, 68(1), 541-563.
Gaertig, C., & Simmons, J. (2021). The Psychology of Second Guesses: Implications for the Wisdom of the Inner Crowd. Management Science, 67(9), 5921-6942.
Kassirer, S., Levine, E., & Gaertig, C. (2020). Decisional Autonomy Undermines Advisees' Judgments of Experts In Medicine and In Life. PNAS, 117(2), 11368-11378. Gaertig, C., Barasch, A., Levine, E., & Schweitzer, M. (2019). When Does Anger Boost Status? Journal of Experimental Social Psychology, 85, 103876. Lewis, J., Gaertig, C., & Simmons, J (2019). Extremeness Aversion Is a Cause of Anchoring. Psychological Science, 30(2), 159-173. Gaertig, C., & Simmons, J. (2018). Do People Inherently Dislike Uncertain Advice? Psychological Science, 29(4), 504-520. |