Celia gaertig

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I am an Assistant Professor of Marketing at the University of Chicago Booth School of Business.​ My research investigates the psychology of consumer judgment and decision-making. 
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​Prior to joining Booth, I earned a PhD in Decision Processes at the Wharton School, University of Pennsylvania. I also completed a BSc in Psychology (University of Freiburg) and a BA in Business (DHBW Karlsruhe), both in Germany.  My CV is available here.
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Publications and Working Papers:
​(updated December 2020)

​Gaertig, C., & Simmons, J. (2018). Do People Inherently Dislike Uncertain Advice? Psychological Science, 29(4), 504-520.

Lewis, J., Gaertig, C., & Simmons, J (2019). Extremeness Aversion Is a Cause of Anchoring. Psychological Science, 30(2), 159-173.

Gaertig, C., Barasch, A., Levine, E., & Schweitzer, M. (2019). When Does Anger Boost Status? Journal of Experimental Social Psychology, 85, 103876.

Kassirer, S., Levine, E., & Gaertig, C. (2020). Decisional Autonomy Undermines Advisees' Judgments of Experts In Medicine and In Life. PNAS, 117(2), 11368-11378.

Gaertig, C., & Simmons, J. (2020).The Psychology of Second Guesses: Implications for the Wisdom of the Inner Crowd. Forthcoming in Management Science.
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Mislavsky, R. & 
Gaertig, C. (2020). Combining Probability Forecasts: 60% And 60% Is 60%, but Likely And Likely Is Very Likely. Forthcoming in Management Science.
  • Runner Up, SJDM Hillel Einhorn New Investigator Award 2020

Gaertig, C., & Simmons, J. Why (and When) Are Uncertain Price Promotions More Effective Than Equivalent Sure Discounts? Working. [Abstract]

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  • About Me
  • Research
  • CV
  • Contact
  • Booth Profile